Correlation Between Target / Filter Combinations - 1648 Words

Introduction Currently, in the United Kingdom breast cancer is the most common type of cancer in women and early diagnosis is the key to reducing mortality rates (Skaane et al, 2007). The National Health Service breast screening programme introduced digital mammography as the preferred option due to its increased sensitivity and specificity for denser breasts. Additionally, it has the ability to manipulate the images produced (NHSBSP, 2012). The aim of this study is to investigate the relationship between target/filter combinations, kilovoltage (kV), radiation dose and image quality using a mammographic phantom which is currently used for the quality assurance programme in the breast imaging department. Digital x-ray technologies†¦show more content†¦As the kV is reduced, scattered radiation is less penetrating. Therefore radiation dose to other radiosensitive organs can be reduced. However the skin radiation dose can increase as the kV is reduced (Allisy- Roberts and Williams, 2008). So by taking images at a higher kV should give a low contrast image which may not show the low density structures within the breast phantom. If the kV is increased it is expected there are more photons reaching the detector resulting in an over exposed image which may possibly obscure small areas of micro calcifications and low density masses. However, digital mammography can compensate to some extent for over exposure. On the other hand over exposure should be avoided to comply with the ALARP (as low as reasonably practicable) principles (DoH, 2012). Filter material Filter materials in mammography are made of molybdenum or rhodium. The purpose of filters is to let through the useful photons and to absorb unwanted low and high energy photons so that they stop reaching the image detector thus contributing to the formulation of the radiographic image (Bushberg et al, 2002). With the use of filters there is an increase in the quality of x-ray beam but a reduction in the intensity (Ball and Price, 1995). Therefore filtration is necessary but photons from the low end of spectrum if they are not

Mission Statements Free Essays

string(255) " living beings and to find the satisfaction in job we are doing we must feel it with our â€Å"emotional side of the brain† and connect it with rationality to find an ultimate goal we are looking for – same values of ours, synchronized with company’s\." Strategic Management in a Global Context (SOP09101) MODULE LEADER Miss Grace Sharkey ASSESSMENT A Mission statements may play an important role in the strategic management process but the creation of a ‘sense of mission’ is even more beneficial to organisations Submitted by Lukas Radzevicius 20th October 2010 2201words This essay is to debate the question whether the role of a mission statement is as important and beneficial as sense of mission and if they can work as two separate functions in the strategic management process for organisations. Clear definition of mission statement and sense of mission must be understood to begin the research. Afterwards to analyse benefits and problems associated with mission statement is essential to implement this understanding into the strategic management model. We will write a custom essay sample on Mission Statements or any similar topic only for you Order Now So that we could finish with conclusion which will estimate importance of mission statement in organisation and its necessary connection with all levels of the company called â€Å"sense of mission†. Mission statement in some companies has a huge influence in all management levels of the firm, but in others it is still just addition on the wall and usually what’s forgotten. However the aim of this paper is to find out if sense of mission is more beneficial for organisations than mission statement, not to give a vivid view of all possible ways of mission statement realization. So when managers are asked what is the influence of mission statement in their company, can’t answer this simple question, what’s really clear, those mission statements are still relatively neglected and don’t find their way to every company’s management. Here the main problem emerges: is the mission statement needed at all, if the company can survive without it? Before answering this it is essential to clearly understand, what is meant by the mission statement. First of all it is worth saying that there are different schools of thought, one is described in term of business strategy and the other as philosophy and ethics, A. Campbell (1992). If you look closer they are deeply connected. The school of strategy presents mission as a strategic tool in its initial process of the strategy creation, it states what is the business they are in, and where is it going to be? For example well known company Google Inc. nswers this question: â€Å"to organize the world’s information and make it universally accessible and useful†. It is visible that their mission statement is their purpose connected with strategic objectives and well implemented as it is number one search tool in World Wide Web. Another school of thought which glues the company and creates a common â€Å"language† for a sense of collective unity is called philosophical school of thought. Shared values and standards of behavior are concerned to generate co-operation among employees (A. Campbell 1991). A good example for this is IBM as the foundation of its corporate philosophy is based on: quest for superiority in all things, dedication to service and respect for the individual. These three concepts are deeply transcendent in every employee in IBM which is global company and has different people connected for one common mission: â€Å"At IBM, we strive to lead in the invention, development and manufacture of the industry’s most advanced information technologies. † Is it possible to connect these schools? Definitely yes, as the organization is a living and dynamic organism so every part of it is. The school of strategy is its head and leads toward the goals, the school of philosophy is its heart which connects all the body throughout bloodstream and actually makes it happen. To connect two schools of thought, analysis of four cores of mission statement is significantly important to see how this organism actually works. As A. Campbell and S. Yeung stated that a powerful mission statement exists only when four lements work in harmony reinforcing and supplementing each other. Purpose, Values, Strategy and Behavior Standards are those essential parts. To state a good mission statement it is a must to create a good purpose which aims at a higher ideal, Starbuck’s environmental mission statement determines their internal obligations, and their influence on the supply chain is so significant that it places emphasis on their role in influencing their partners. Purpose is the answer to the question, why this company exists? It is noticeable that in this example the purpose which doesn’t aim to stakeholder’s selfish interests tends to bind organization together and leads it to its higher aimed goal. To lead a good purpose it is necessary to provide commercial logic which will cover the competitive position and distinctive competences of the firm, A. Campbell (1992) such as Ryanair which does not announce their mission statement, but as Jack Welch’s once said, â€Å"Strategy, then, is simply finding the big aha and setting a broad direction† for Ryanair, is simply to continue being the largest Cheap Flights leader in European market. Exercising this leadership is a sum of great individual tactics, including attitude to low cost priority in every part of process, standardization of services and products, including other tactics which creates Ryanair a high competitive rival. This strategy defines the segment of the sector in which company exists and states the way it is going to be superior. Both purpose and strategy are only thoughts and logical conclusions of some abstract idea of the company, to bind them together behavior standards which convert that thought into action and lets the employees to feel what they should do in day to day basis. As Hilton Hotels group states: â€Å"We will be the preeminent global hospitality company – the first choice of guests, team members and owners alike† it is clearly visible as it is world’s leading luxurious hotels taking in account quality, scope of services, care of their employees and worldwide spread. In book â€Å"Emotional Intelligence† By Daniel Goleman, it is clearly stated that humans are mostly driven by their emotional – right brain logic, than rational-left brain logic. This is important to understand as we all are living beings and to find the satisfaction in job we are doing we must feel it with our â€Å"emotional side of the brain† and connect it with rationality to find an ultimate goal we are looking for – same values of ours, synchronized with company’s. You read "Mission Statements" in category "Papers" As A. Campbell (1991) once said that company’s culture is the moral principles and faith in values. Values are sense for behavior standards and norms for the firm, they connect company as â€Å"right brain† they create connection between purpose, strategy and behavior standards. A good mission statement will always have those connections strongly linked together. As Virgin Atlantic mission statement: † To grow a profitable airline†¦ Where people love to fly†¦ And where people love to work. † Every part of four elements is clearly visible. Strategy- profitable airline, behaviour standards- people love to work and purpose- people love to fly. To sum up and state that a powerful mission applies only when four elements are linked together, how the body can’t survive without a heart or brains, so the mission must have a strong logical background and deep connection within its emotional base. Easiest way to see it is to look at the links of value system and strategy and if that link can be acted through behavior standards to aim the purpose, the strong mission statement is created and efficiently implemented. However mission can be discussed without emotions and that’s what is usually done when the creation of mission is held in top levels of company which are usually aimed to profit, expansion, coverage or other â€Å"selfish† aims. Strategy is the guideline for this commercial behavior, however strategy is narrower concept than mission which has values and purpose aimed towards good purpose. Strong mission statement is than its emotional base is supported with rationality, and then there are gaps, mission statement is inefficient. Now than we understand what is a mission statement and what are the core elements, it is worth considering what is a relation between practice and theory, strategy and philosophy, tool and a manager. Mission statement is still something to discover and to understand, but if you speak about â€Å"sense of mission† it’s something that everybody feels, but can hardly describe it in words. Campbell and Yeung (1991) discovered that people’s emotional devotion to their firm was strongest when employee’s values and the company’s values are moving the same way. To describe this in intellectual way is very difficult because sense of mission is not a technology or an asset it is just an idea, deep and emotional individual feeling. Person with a sense of a mission has commitment and emotional attachment, which we found makes a greater influence then rationality to the company’s performance if it stands for the same values and tries to do its best reaching the purpose. It is worth considering the role of sense of mission which can be described throughout benefits of mission statements. To reach organizational success mission statement connected with employees via sense of mission benefits the company in many ways. First of all, as a rational tool, starting point for many organizational strategies, mission statements were used for many companies. Bart (2001), Campbell (1997) had an idea that to bring a common view and discuss differences between senior managers’ mission statements were used as medium. As well as emotional connector, German and Cooper (1990) shared view and explained that it can synchronize all management levels including employees, Klemm (1991) perceived mission as communication tool for a company, covering internal and external fields (employees and investors etc. . Bartkus (2000) came up with the finding that the mission statement which is worth consideration as a good one will definitely describe what is the business of the company and will show the direction of where it is heading. If we perceive mission statement as a tool it is always a chance that it can be used incorrectly or even foolish. But then the right people use the right tools to reach their objectives th e tool benefits in its best form. It is worth considering if the tool is the really one that we need, if we need it all, Tahir Sufi and Howard Lyons questions this in their article â€Å"Mission Statements Exposed†. The main objective was to find if the mission statement has a connection with a firms financial performance and after researching 200 biggest brands in hospitality sector the results showed that: â€Å"significant correlation between the mission statements and the annual turnover, there was no significant correlation with the net profit margin or the return on equity† (T. Sufi and H. Lyons, 2003). Now it is clear that mission statement benefits organization in leading it towards main goals, but we can insight and some problems in this, there are no tangible ways to describe the effects of mission statement and mission statements can be used in many different ways so it doesn’t have the â€Å"right† way of doing it correctly, as the organisation is a dynamic so mission statement must adopt to every changing situation. To foresight how it works in a company it is best to look through strategic management model. In strategic management model mission statement is the tool which helps to create a concept of the company as a pen and a drawing paper for an architect. It influences all management levels, beginning with employees whereas positively affected employee behaviour influenced by commitment and established internal policies has an impact on financial account, Bart et al. (2001). And other functional areas which lead organization towards competitive success thought commitment. It is clear that mission statement which has a clear purpose and direction will positively influence firm performance. Rigby (1994) reported that in US, mission statements is considered as the tool used the most out of 25 available options, this research was done in 500 companies. So as mentioned before if this tool is used by someone who is a professional can make a significant impact for the performance of the company. To conclude and to answer the question whether the role of a mission statement is as important and beneficial as sense of mission and if they can work as two separate functions in the strategic management process for organisations it is worth saying that after research what is clearly visible that sense of mission can’t survive without strong mission statement and they can’t work towards organizational success as two separate functions. Basically, mission statement is created to capture and convey the main purpose of the firm to answer the question, why this organisation exists? In strategic management model it is pivotal point for a start and afterwards to effect connection of every management level and to influence commitment towards the main goal. This connection can be called â€Å"sense of mission† the level of commitment towards the main goal. Research shows that the main objective shouldn’t be selfish and created for the top level of the company as it is implemented through all stages of the firm. It is ironic than corporation focuses on its shareholders, it is those same stockholders who really lose in the end. How to cite Mission Statements, Papers

Contemporary Accounting Practices for Finance Information

Question: Discuss about theContemporary Accounting Practices for Finance Information. Answer: Application of Information System in Accounting An Accounting Information system refers to the programs and software which can be used for collecting, processing and analyzing accounting and finance information (Simkin, Norman Rose, 2014). Such types of information are used by auditors, accountants and other finance professional. The most popular accounting information system are ERP system, Expert systems, integrated accounting packages and other similar programs (Leyh, 2012). The use of accounting information system in the accounting process is crucial for systematic recording and processing of information on the basis of which important decisions are taken. Impact on the Accounting Process The introduction of new accounting information system in accounting process has result in tremendous development of overall accounting process. With the introduction of accounting information system like ERP and Expert system, the overall complexity has reduced and easiness of recording and analyzing different transaction and items have increased (Matende Ogao, 2013). Moreover, a lapse in accuracy which was present in the traditional accounting system have been made up and rectified with the introduction and implementation of accounting information system such as ERP, integrated accounting packages. Another advantage of the situation is that as the whole process is computerized, a single adjustment of any item will automatically adjust all the related area which is associated with the transaction. There are more advantages which are associated with the use of accounting information system which are related to the security and better presentation of the accounting data (Schaltegger Burritt, 2017). When a company is using accounting information system then the management will have to have accounting professionals which can operate the accounting information system and also have adequate knowledge of the accounting information system. The accounting professional needs to have adequate knowledge of the system or software or program which the business is using. Moreover, the accounting professionals need to have proper training of the accounting software and ensure that they are able to handle all situation effectively. Reference Leyh, C. (2012). Critical success factors for ERP system implementation projects: A literature review.Advances in Enterprise Information Systems II, 45-56. Matende, S., Ogao, P. (2013). Enterprise resource planning (ERP) system implementation: a case for user participation.Procedia Technology,9, 518-526. Schaltegger, S., Burritt, R. (2017).Contemporary environmental accounting: issues, concepts and practice. Routledge. Simkin, M. G., Norman, C. S., Rose, J. M. (2014).Core concepts of accounting information systems. John Wiley Sons.

The Ideal Person According to Confucius free essay sample

The Ideal Person According to Confucius April 27th, 2011 There are several things that Confucius taught, but the most important thing of them all was what the ideal person should be. Confucius’ philosophies, which were implemented and stated in his teachings; was that the ideal person was one of good moral character. Confucius believed that this was the foundation for his other beliefs. He also believed that the ideal person was also to have the profound respect for worship and sincerely respected his father and his rulers.Being a servant first teaches an individual how to obey and follow orders. This is why he put so much emphasis on obeying his rulers and his parents. The ideal person was also expected to think for himself, guided by definite rules of conduct. Confucius once said that man was to take as much trouble to discover what was right as lesser men take to discover what will pay. We will write a custom essay sample on The Ideal Person According to Confucius or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The twin concepts of â€Å"jen† and â€Å"li† are often said to constitute the basis of Confucianism. Jen is defined as human heartedness, goodness, benevolence, and that which gives human beings their humanity.Li is defined as principle of gain, benefit, order, and the concrete guide to human action. Li has two basic meanings; the first one is the concrete guide to human relationships or rules of proper actions that embody jen. The second is the general principle of social order or also called the general ordering of life. In order for jen to exist, Confucius believed that you needed a well-ordered society. A well-ordered society consisted first in the household, with one’s understanding of the five basic relationships. The Five Relationships: the way things should be done in social life and society.Confucius believed the family to be the most important thing, by referring to family as â€Å"the basic unity of society. † The Five Relationships consisted of the father and son, having a very loving and respectful relationship, the elder brother and the younger brother being gentle and respectful towards each other, the husband and wife being good at listening to each other, older and younger friends being considerate towards one another in their indifferences, and finally the ruler and servant relationship, consisting of benevolence and loyalty.The Five Relationships come from kindness, rectitude, decorum, wisdom, and sincerity. Confucius taught another concept called Yi, which added ri ghteousness or the moral disposition to do good to people. This was also a necessary condition for jen or for the Chun-Tzu or â€Å"superior man†. Yi basically connotes a moral sense to be good to others. It teaches that yi should be our inner, natural desire to be good. Yi should be second nature to a person, you shouldn’t have to think long and hard about, it should just be what’s inside of you.Chun-Tzu is defined as the ideal man or the superior man being a gentle person in the most significant sense. This is important to have in order to achieve jen according to Confucius. An ideal man is at home in the world and needs nothing himself, he is at the disposal of others and completely beyond his own personal ambition. When he is at jen he becomes intelligent enough to meet anything and do anything without fear. Becoming the ideal man is a journey, but with the right ego, mentality, virtues and morals, Confucius believed that it was attainable by anyone.

Week 3 Assignments Essays - Business Economics, Economy, Business

Week 3 Assignments Essays - Business Economics, Economy, Business Week 3 Assignments Jennifer Rangel June 29th, 2015 Dr. Kenneth Thompson Ex. 20.1 Listed below are nine technical accounting terms introduced in this chapter: Variable costs Relevant range Contribution margin Break-even point Fixed costs Semivariable costs Economies of scale Sales mix Unit contribution margin Each of the following statements may (or may not) describe one of these technical terms. For each statement, indicate the accounting term described, or answer "None" if the statement does not correctly describe any of the terms. a. The level of sales at which revenue exactly equals costs and expenses. = Break Even Point b. Costs that remain unchanged despite changes in sales volume . = Fixed Costs c. The span over which output is likely to vary and assumptions about cost behavior generally remain valid. = Relevant Range d. Sales revenue l ess variable costs and expenses= Contribution Margin e. Unit sales price minus variable cost per unit . = Unit Contribution Margin f. The reduction in unit cost achieved from a higher level of output . = Economies of Scale g. Costs that respond to changes in sales volume by less than a proportionate amount . = Semivariable Costs h. Operating income less variable costs= None Ex. 20.7 MURDER TO GO! writes and manufactures murder mystery parlor games that it sells to retail stores. The following is per-unit information relating to the manufacture and sale of this product: Unit sales price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 30 Variable cost per unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Fixed costs per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360,000 Determine the following, showing as part of your answer the formula that you used in your computation. For example, the formula used to determine the contribution margin ratio (part a) is: Contribution Margin Ratio = Unit Sales Price - Variable Costs per Unit / Unit Sales Price a. Contribution margin ratio. (30-6)/30 =.8 is a 2 0% contribution margin b. Sales volume (in dollars) required to break even. 360000/2 0 %= $ 1,800,000 need to be sold to break even c. Sales volume (in dollars) required to earn an annual operating income of $440,000. 360,000+440,000=800,000/2 0% = $4,000,000 needs to be sold to earn an operating income of $440,000 d. The margin of safety (in dollars) if annual sales total 60,000 units. 1,800,000 /20%= 9,000,000 Sales for 60,000= 1,800,000 Margin of safety is 1,800,000-= 1,800,000 e. Operating income if annual sales total 60,000 units. 1,800,000 x20%= $360,000 Ex. 21.2 Read the footnote in Appendix A referring to Home Depot's decision to close all of its remaining big box stores in China. Write a short paragraph identifying the incremental, sunk, and opportunity costs associated with this decision. Assume that any cost savings will be invested elsewhere in more productive stores. When the Home Depot closed the stores in China they incurred $10 million in opportunity costs. This amount was due to the amount of inventory markdowns which could have been sold if the stores had stayed open. The sunk and incremental costs were the remaining $135 million. The sunk costs would be a fee that is unavoidable like a lease agreement, but it seems that there are more incremental costs. These costs would be due to the closing of the stores such as severance pay for terminated employees. Ex. 21.6 The cost to Swank Company of manufacturing 15,000 units of a particular part is $135,000, of which $60,000

How To Structure Your Marketing Team To Create The Best Content

How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team.

Price Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Price Analysis - Essay Example R) promulgates which is a helpful guideline that assists both the parties to transaction regarding the correct price of any article (Subpart  15.4-Contract Pricing). There are different sorts of techniques that are highlighted in FAR, to correctly estimate the price of goods and services (Price Analysis Techniques: Procurement 2011). Some of them are listed below with brief description. This price analysis technique involves use of previous quotations in respect of the same item. However, this technique has the drawback in the form of not incorporating the element of inflation that normally increases with the passage of time. This method of determining the price utilizes the published list of prices in respect of goods and services, of similar types. Normally goods relating to general use are included in this category as the appropriate authority lists the prices of those goods for the general public. This technique refers to the determination of price through different laws. Normally government authorities fix some prices via law so that local producers can take benefit as well as the customers in order to avoid the danger of shortage. This technique is basically not a technique rather a way out to determine the prices when no such technique is available to determine the appropriate price. In this method, prices are sought by the personal judgment of the buyer based upon his past experiences and perception related to that particular product. Among these broad techniques, the most commonly used technique is the comparison of Bid Price Technique. In this technique, suppliers are asked to quote their prices and in the end, when best price is found, the tender is given to that particular supplier (Dahl and Hammond 1977). This technique is also useful as the true price prevailing in the market is sought and the element of monopoly is mitigated through the use of this technique. This technique basically erodes the importance of all other techniques as in this

Marketing research 2210 Essay Example | Topics and Well Written Essays - 2000 words

Marketing research 2210 - Essay Example It was a black and white television ad with a jingle without music in a heavy feminine gipsy like voice. The visuals comprised of no celebrity association, just the shoes of a person walking. The advertisement had immense recall since the brand was highlighted and there was no celebrity endorsement to overshadow the brand. However, this approach might not be quite as successful in every era. The best way to make this difficult decision would be by making a decision backed by consumer support in form of conducting "Quantitative Market" and "Qualitative Market" research. 1. Ad Tracking: As defined by Young, is a periodic or continuous in-market research to monitor a brand's performance using measures such as brand awareness, brand preference, and product usage." (Young, 2005)( http://en.wikipedia.org/wiki/Marketing_research) 4. Cool Hunting :- to make observations and predictions in changes of new or existing cultural trends in areas such as fashion, music, films, television, youth culture and lifestyle (http://en.wikipedia.org/wiki/Marketing_research).Nike is a brand for the youth. The advertising campaign should be such that it should focus on the youth , their interests and then the advertising campaign should focus on those interests for example, NIKE can be marketed to all sporty , college going youth. 5. 5. Buyer decision processes research - to determine what motivates people to buy and what decision-making process they use (http://en.wikipedia.org/wiki/Marketing_research).For this purpose, an extensive survey can be undertaken in which the customers in the Nike outlets in different regions are asked to fill up a questionnaire with a set of questions. The analysis of this a survey, can help determine a lot many factors that influence buyer behavior. 6. Focus Group: Having a group of customers sit in a panel with the marketing team of the Nike group in order to discuss what the customers are looking for in a athletic shoe brand and what would influence their decision to purchase the most. How would you describe the buying behavior of consumers with respect to athletic foot wear (courtesy:http://www.tutor2u.net/business/marketing/buying_decision_process.asp) Above is a diagram that shows the model that the customer follows in making a purchase decision. Shoes are a basic need and thus the buying behavior would be low involvement. However, Nike, the athletic shoes brand, not only satisfies a need but also gives psychological benefits to the consumer. The consumer starts associating himself with the attributes of the Nike brand. The attributes of NIKE can be described as Trendy, Comfortable and Athletic and representing a lifestyle for the young. Thus, for these psychological benefits the customer is willing to pay a higher price for Nike shoes as compared to any other shoes. The second step would be to search out information. For this purpose, the customer would be vulnerable to the information bombardment through various sources including peer pressure, Print advertising, on campus advertising(in

Energy Resource Challenges Essay Example for Free

Energy Resource Challenges Essay Renewable energy is energy generated from natural resources, such as sunlight, wind, and biomass fermentation. These alternative energies do not harm the environment or wear out natural resources. In fact, these exploitable energies are derived from sources that have the capacity to replenish themselves, thus depicting them as infinite energy. Renewable energy is also identified as clean or green energy because it does not generate pollutants or toxins that are dangerous to the environment. The major obstacle to wind energy use and management is the present insufficiency of transmission systems that distribute electricity from the best resource sites in isolated areas to where it will be used in metropolitan areas. For solar energy, attempting to seize sun rays over a wide area can be very difficult. In addition, the energy in any given place will vary because of weather and cloud conditions. For biomass fermentation, the foremost challenge occurs when a minute level of greenhouse gases are produced through the process of generating the energy. Moreover, extensive crop production will require vast areas of water and land, indicating significant problems. Another renewable energy is the hydro power energy, which is produced by using of electric generators that extract energy from water current (AEoogle). Streams and rivers are conveyed through hydro generators to produce energy, even though there are unfavorable consequences in so far as the environment is concerned. Nonrenewable energy, in contrast, is energy generated through burning of fossil fuels, such as oil, coal and natural gas. Nonrenewable energy resources cause pollution through the emissions of greenhouse gases. Nonrenewable energy will eventually run out if they are continuously used, given that there are only limited resources of fossil fuels on the planet. In addition, nuclear fuels cause waste materials that are dangerous to human and to the environment. Reference AEoogle. (n. d. ). Hydro Power. Retrieved February 20, 2009, from http://www. alternative-energy-news. info/technology/hydro/

greek vase painting Essay -- essays research papers fc

Greek Vase Painting   Ã‚  Ã‚  Ã‚  Ã‚  In modern society, Greek pottery is considered an art which is regarded as much for its aesthetic splendor as its historical significance. However, the role of pottery in ancient Greek culture was far more functional as its primary use was for the transportation and storage of such liquids as water and wine (Encyclopedia Britannica). Due to the durability of the fired clay material, Greek pottery is the only remaining art form that allows us to explore the evolution of this ancient culture. Through that examination, three distinct stylistic periods have been unveiled: Geometric, Orientalizing and Archaic. This analysis will detail these distinct periods as well as three design techniques prevalently used: black figure, red figure and white ground   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The first definable period of Greek pottery, Geometric (c. 900-700 BCE), accounts for the majority of ancient vase painting still in existence today; and as such, affords us the broadest view into this art form. The period attributes its name to the geometric forms that artists used to detail their vessels. The primary decorative motifs that distinguish the period include parallel lines, concentric (Metropolitan Museum of Art) rituals as depicted in this Krater from 750 BCE which is characteristic of this era. The primary scene that occupies the widest portion of this particular vase depicts a deceased body placed on its side on a funeral bier surrounded by family members and mourners. The secondary zone below details a procession of horse drawn chariots and soldiers carrying hourglass shields. The illustration of people and animals is both abstract and two-dimensional as artists of the Geometric era regularly used triangular torsos and long thin arms and legs (Stokstad, 160).   Ã‚  Ã‚  Ã‚  Ã‚  The second distinct period which originated in Corinth in 700 BCE and spanned one hundred years is now known as the Orientalizing period. This period gets its name from the introduction of Egyptian and Eastern influences on Greek pottery during this time. The impact of foreign styles lead to the introduction of the black-figure technique that has come to epitomize the era. In Black-figure painting, figures and ornaments were drawn in silhouette on the natural clay surface of the vase ... ...des us with a glimpse into the ancient culture using beautiful and detailed designs. The art form has been sustained in fired clay for thousands of years indiscriminately telling its story to the world and to history. Bibliography 1.Chamoux, Francois. The Pallas Library of Art: Greek Art. Greenwich, New York. Graphic Society. 1966. 2. Stokstad, Marilyn. Art History. New York, New York. Harry Abrams, Inc. 2002. 3. â€Å"Black Figure.† http://www.beazley.ox.ac.uk/CGPrograms/Dict/ASP/OpenDictionary.asp?name black-figure.html 10 November 2004. 4. â€Å"Red Figure.† http://www.beazley.ox.ac.uk/CGPrograms/Dict/ASP/OpenDictionary.asp?namered- figure.html 10 November 2004. 5. â€Å"Orientalizing.† http://www.beazley.ox.ac.uk/Pottery/Lecture1/Script/GreekPaintedPottery1.asp 30 September 2004. 6. â€Å"Greek Pottery.† http://www.search.eb.com/search?query=pottery&ct=eb 11 November 2004. 7. â€Å"Greek and Roman Art.† http://www.metmuseum.org/Works_of_Art/viewHigh.asp?dep=13&full=0&set=3 11 November 2004.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Gordon Bennett Essay

The following contemporary artists both represent their works in a post-modern frame. Post-modern can include irony and paradox, appropriation and pastiche and intersexuality. Gordon Bennett and Fiona Hall fit into one of these categories. Bennett’s painting Outsider, Oil and acrylic on canvas, 1988 is a violent painting using appropriation of Vincent Van Gogh’s artwork, and the treatment of aboriginals in today’s society. Fiona Hall’s sculpture of the Nelumbo nucisera, lotus, elum, thamarei, aluminium and steel, 1999 is made up of a sardine tin rolled down revealing a bare stomach, and plant leaves. Bennett’s work can be seen as post-modern as Bennett takes Van Gogh’s famous images and recreates them in his own manner. Bennett’s painting Outsider, is a violent painting using appropriation of Vincent Van Gogh’s artwork Vincent’s Bedroom in Arles, 1888 and Starry Night, 1889, and the treatment of aboriginals in today’s society. He fits into the category of appropriation where he uses another’s work in a new context, with the intention of altering its meaning. He seizes copies and replaces the original imagery of Gough, by interpreting it in his own way. He uses cultural aspects of aboriginal art and is in search for meaning and identity. Bennett identifies with the world through people, events and issues involving the aboriginal people. His work is political about both Aboriginal and European-Australian history. It helps him and his people to redress the disparity between the two cultures. Many of his views about Aboriginal culture have been understandably formulated from a European perspective. His shocking, violent and traumatic work was painted while Bennett was still at art school. The painting raises many issues from Aboriginal deaths in custody to Bennett’s feeling of isolation. Frustration is also evident with the suggestion that it can lead people to suicide or self-mutilation, as in the case of both Van Gogh and the figure in the picture. The Aboriginal figure complete with ceremonial paint is frustrated and confused, that his head explodes, with blood whirling into Van Gogh’s turbulent sky. The classical heads with eyes closed, may relate to Europe, or the famous Greek marbled heads, blind to the consequences of its actions and unwilling to acknowledge the blood on its hands. They are humming or dreaming to block out the exploding head. Bennett figuratively displays his own dilemma of violently contested genealogies. The hands on the figure reach towards or draw away from the closed eyed heads on the bed. The red hands on the wall represent the hands of the ‘white’ people. It may suggest that the ‘white’ people are caught red handed by the way they react to the mutilated figure. The red in the painting is strong and contrasting with the other natural tones; the same red is taken from the bed cover, and used in the handprints on the wall and the blood on the wrists and neck of the figure. The window seems to be a window to the dark swirls of the night, which may represent death. The figure’s head is almost exploding into the dark metaphysical zone, here drawn from Starry Night. For Van Gogh the starry night was a forbidding of death and return to an ultimate peace for which he longed. Bennet seems to deliberately take on this same theme. The dots, dashes and roundels in Bennett’s starry night may suggest Western Desert Aboriginal paintings.

Goal Setting Worksheet Essay

Review this week’s resources (for example SMART criteria, and the Career Plan Building Activities). Respond to the following in 50 to 100 words each: 1. Describe one academic goal that you have created using the SMART criteria. How do SMART criteria contribute to your academic goals?. An academic goal that I have created using the SMART criteria is to have my assignments completed and turned in on time in each class by starting to work on them at least seven days prior to the due date and working on them each day for at least an hour until it is completed. 2. Describe one professional/career goal you have created using the SMART criteria and Career Plan Building Activities results. How did the results of the Career Interest Profiler and Career Plan Building Activity on Competencies contribute to your professional goal development? A career goal that I have created using the SMART criteria is to get in touch with social workers in my area so that I may gain more knowledge and insight into the career field that I am interested in. The career interest profiler solidified for me that I would take great interest in a field that would involve social working. 3. Describe the stress and time-management strategies you have learned this week that will help you achieve your goals. The stress strategy that stuck out to me that will help me to achieve my goal is to let unnecessary things in my life go. The time management skills that I have learned this week that will help me to achieve my goals are to anticipate something unexpected to happen so that I will not fall behind. Another time management skill that I have learned is to set my priorities in order so that I will more able to achieve my goals. 4. Describe how you will balance academic expectations and your personal and professional responsibilities. I will balance my academic expectations, my personal responsibilities, and my professional responsibilities by setting up daily schedules and setting aside enough time for studying, any family activity planned, and the time I will be spending at work. 5. How can understanding the importance of SMART criteria and your career interests and competencies help you move towards your career and academic goals? Understanding the importance of the SMART criteria, my career interests, and my competencies will help me to achieve my goals by helping me to understand where I am good at and the areas that I need to work harder at to achieve my goals.

Powder essays

Powder essays In the short story Powder by Tobias Wolff there is an irrefutable relationship that is quite dissimilar. In these two characters of father and son we see a reflection of many modern day broken home situations. The standard role of father and son has been reversed in this story. Reversed in a way that real life and many modern day family situations have been replicated. The development of the father character begins with his sons flashback of being brought to a nightclub against the will of his mother. He wanted to bring his son to see jazz great Thelonious Monk. With this passage it was possibly Wolffs intent to portray the father as a reckless parent with no regard for the welfare of his child. In the fathers defense we are left with a disclaimer that the father is only trying to institute a foundation of culture upon his son. The boy was not thrust into this environment with the intent of exposing him to the tribulations of a nightclub atmosphere. It becomes easy for the father to not hold back in the presence of his son. He does not have custody of the boy so he isnt burdened with the role of disciplinarian. So when receiving time to spend with his son he is able to have fun and not worry about the effects of his teachings. The boy who is our narrator throughout the story becomes Wolffs opposition to the father character. Right through the story the boy demonstrates qualities of restraint and level headedness. Almost everything that the father lacks in values the son has made up for with nervous anticipation. The development of the boys cautious personality is initiated early in the story when him and his father are making their last run. He is depicted as sticking to his father like white on rice. This was an establishment of his tense but well aware personality. He seems to always be thinking ahead and calculating the dangers of his actions and the un...

Abusive child labor in China

News correspondent David Barbosa of the New York Times Magazine has published an article on May 1st 2008, entitled: ‘China Says Abusive Child Labor Ring Is Exposed’. In his news article, Barbosa uncovered more in-depth analysis surrounding the incident of child labor in China, in which according to him acknowledges child labor abuse at the heart of China’s export economy. This paper will discuss Barbosa’s finding on the plight of Chinese children amidst extensive economic production. Article Summary Who was involved? Based on Barbosa’s news article, child labor ranges from the age of 13 to 15 which have been deceived and possibly kidnapped by a child trafficking syndicate then sold to employment agencies. To cite, the series of crackdown by Chinese authorities has found rampant child labor employment from Western Sichuan Province of Liangshan that supplies the children to factories in Guangdong, wherein forced labor engages about 300 working hours monthly (Barbosa, 2008). Result of the crackdown The summary of result on crackdown of child labor rings has prompted the Chinese authorities to enacting more enforcement, which according to Barbosa has put China in significant scandal and embarrassment [aside from the political issue with Tibet who rejects China’s massive preparation to the forthcoming Olympic Games]. With the incoming Olympic event, Chinese authorities has doubled its efforts in enforcing the strictest possible campaign against child labor traffickers, wherein the April 30th 2008 crackdown to various legal and most specifically illegal employment agencies [or simply child traffickers] have been arrested and initially rescued about 100 children-laborers from Dongguan City where major electronic manufacturing firms are located. Behind child labor issue    According to Barbosa, child labor and abuses depicts China’s scarcity of laborers as a result of soaring inflationary rates and foreign currency devaluation that decreases profitability of both small and medium manufacturers that resorted to move quickly in the â€Å"edge† of competitive manufacturing and mass production; that involve cheap labor of children and adult laborers [of both men and women], wherein the Chinese labor law has even reduced the legal age requirement from the age of 16. Barbosa insinuated that may be the â€Å"political issue† involving Tibet’s [rejection and defiance to holding the Olympic Games in China] may have attributed to the seeming crackdown of human trafficking for cheap labor, in general. As cited, the earlier cases of child labor and human trafficking incidents could have been picking up â€Å"loose response† of enforcement, apparently becoming â€Å"stiff and tight† on the current dates. The critical issue behind the rampant child labor and human trafficking in China espouses the fact of looming poverty incidence in Southern and Western localities of China wherein continuing increase of   production and raw materials costs are insignificant to cost-cutting measures. To cite, even the renowned transnational Wal-Mart company have been charged with child labor, wherein similarly other foreign firms in China were illicitly engaging. In related child labor issue, Barbosa pointed out the observation of Professor Hu Xingdou from Beijing Institute of Technology who quoted that ‘China’s economy is developing at a fascinating speed, but often at the expense of laws, human rights and environmental protection’.   Further to cite, local government encourages incentives to grow their economy and thereby encouraging participation of cheap labor forces that includes children. Postscript in the report Journalists have jointly advocated pursuing the progress of Chinese authorities’ campaign against child labor and human trafficking.   According to Barbosa, the Southern Metropolis newspaper (in Beijing, China) conducts fact-finding mission in Liangshan Prefecture of Sichuan Province wherein indigenous families resides and being targeted by child labor recruiters. Barbosa stressed that journalist may access and could uncover the truth brought about by the scandal of child labor and abuse. As quoted by Barbosa; â€Å"journalists could discover the facts by secret interviews in a few days, since how could the labor departments show no interest in it and ignore it for such a long time?† Reference Barbosa, D. (2008). ‘China Says Abusive Child Labor Ring Is Exposed’. The New York Times (Asia Pacific) Electronic Magazine. Retrieved 08 May 2008 from http://www.nytimes.com/2008/05/01/world/asia/01china.html?pagewanted=1_r=1