Correlation Between Target / Filter Combinations - 1648 Words

Introduction Currently, in the United Kingdom breast cancer is the most common type of cancer in women and early diagnosis is the key to reducing mortality rates (Skaane et al, 2007). The National Health Service breast screening programme introduced digital mammography as the preferred option due to its increased sensitivity and specificity for denser breasts. Additionally, it has the ability to manipulate the images produced (NHSBSP, 2012). The aim of this study is to investigate the relationship between target/filter combinations, kilovoltage (kV), radiation dose and image quality using a mammographic phantom which is currently used for the quality assurance programme in the breast imaging department. Digital x-ray technologies†¦show more content†¦As the kV is reduced, scattered radiation is less penetrating. Therefore radiation dose to other radiosensitive organs can be reduced. However the skin radiation dose can increase as the kV is reduced (Allisy- Roberts and Williams, 2008). So by taking images at a higher kV should give a low contrast image which may not show the low density structures within the breast phantom. If the kV is increased it is expected there are more photons reaching the detector resulting in an over exposed image which may possibly obscure small areas of micro calcifications and low density masses. However, digital mammography can compensate to some extent for over exposure. On the other hand over exposure should be avoided to comply with the ALARP (as low as reasonably practicable) principles (DoH, 2012). Filter material Filter materials in mammography are made of molybdenum or rhodium. The purpose of filters is to let through the useful photons and to absorb unwanted low and high energy photons so that they stop reaching the image detector thus contributing to the formulation of the radiographic image (Bushberg et al, 2002). With the use of filters there is an increase in the quality of x-ray beam but a reduction in the intensity (Ball and Price, 1995). Therefore filtration is necessary but photons from the low end of spectrum if they are not

Mission Statements Free Essays

string(255) " living beings and to find the satisfaction in job we are doing we must feel it with our â€Å"emotional side of the brain† and connect it with rationality to find an ultimate goal we are looking for – same values of ours, synchronized with company’s\." Strategic Management in a Global Context (SOP09101) MODULE LEADER Miss Grace Sharkey ASSESSMENT A Mission statements may play an important role in the strategic management process but the creation of a ‘sense of mission’ is even more beneficial to organisations Submitted by Lukas Radzevicius 20th October 2010 2201words This essay is to debate the question whether the role of a mission statement is as important and beneficial as sense of mission and if they can work as two separate functions in the strategic management process for organisations. Clear definition of mission statement and sense of mission must be understood to begin the research. Afterwards to analyse benefits and problems associated with mission statement is essential to implement this understanding into the strategic management model. We will write a custom essay sample on Mission Statements or any similar topic only for you Order Now So that we could finish with conclusion which will estimate importance of mission statement in organisation and its necessary connection with all levels of the company called â€Å"sense of mission†. Mission statement in some companies has a huge influence in all management levels of the firm, but in others it is still just addition on the wall and usually what’s forgotten. However the aim of this paper is to find out if sense of mission is more beneficial for organisations than mission statement, not to give a vivid view of all possible ways of mission statement realization. So when managers are asked what is the influence of mission statement in their company, can’t answer this simple question, what’s really clear, those mission statements are still relatively neglected and don’t find their way to every company’s management. Here the main problem emerges: is the mission statement needed at all, if the company can survive without it? Before answering this it is essential to clearly understand, what is meant by the mission statement. First of all it is worth saying that there are different schools of thought, one is described in term of business strategy and the other as philosophy and ethics, A. Campbell (1992). If you look closer they are deeply connected. The school of strategy presents mission as a strategic tool in its initial process of the strategy creation, it states what is the business they are in, and where is it going to be? For example well known company Google Inc. nswers this question: â€Å"to organize the world’s information and make it universally accessible and useful†. It is visible that their mission statement is their purpose connected with strategic objectives and well implemented as it is number one search tool in World Wide Web. Another school of thought which glues the company and creates a common â€Å"language† for a sense of collective unity is called philosophical school of thought. Shared values and standards of behavior are concerned to generate co-operation among employees (A. Campbell 1991). A good example for this is IBM as the foundation of its corporate philosophy is based on: quest for superiority in all things, dedication to service and respect for the individual. These three concepts are deeply transcendent in every employee in IBM which is global company and has different people connected for one common mission: â€Å"At IBM, we strive to lead in the invention, development and manufacture of the industry’s most advanced information technologies. † Is it possible to connect these schools? Definitely yes, as the organization is a living and dynamic organism so every part of it is. The school of strategy is its head and leads toward the goals, the school of philosophy is its heart which connects all the body throughout bloodstream and actually makes it happen. To connect two schools of thought, analysis of four cores of mission statement is significantly important to see how this organism actually works. As A. Campbell and S. Yeung stated that a powerful mission statement exists only when four lements work in harmony reinforcing and supplementing each other. Purpose, Values, Strategy and Behavior Standards are those essential parts. To state a good mission statement it is a must to create a good purpose which aims at a higher ideal, Starbuck’s environmental mission statement determines their internal obligations, and their influence on the supply chain is so significant that it places emphasis on their role in influencing their partners. Purpose is the answer to the question, why this company exists? It is noticeable that in this example the purpose which doesn’t aim to stakeholder’s selfish interests tends to bind organization together and leads it to its higher aimed goal. To lead a good purpose it is necessary to provide commercial logic which will cover the competitive position and distinctive competences of the firm, A. Campbell (1992) such as Ryanair which does not announce their mission statement, but as Jack Welch’s once said, â€Å"Strategy, then, is simply finding the big aha and setting a broad direction† for Ryanair, is simply to continue being the largest Cheap Flights leader in European market. Exercising this leadership is a sum of great individual tactics, including attitude to low cost priority in every part of process, standardization of services and products, including other tactics which creates Ryanair a high competitive rival. This strategy defines the segment of the sector in which company exists and states the way it is going to be superior. Both purpose and strategy are only thoughts and logical conclusions of some abstract idea of the company, to bind them together behavior standards which convert that thought into action and lets the employees to feel what they should do in day to day basis. As Hilton Hotels group states: â€Å"We will be the preeminent global hospitality company – the first choice of guests, team members and owners alike† it is clearly visible as it is world’s leading luxurious hotels taking in account quality, scope of services, care of their employees and worldwide spread. In book â€Å"Emotional Intelligence† By Daniel Goleman, it is clearly stated that humans are mostly driven by their emotional – right brain logic, than rational-left brain logic. This is important to understand as we all are living beings and to find the satisfaction in job we are doing we must feel it with our â€Å"emotional side of the brain† and connect it with rationality to find an ultimate goal we are looking for – same values of ours, synchronized with company’s. You read "Mission Statements" in category "Papers" As A. Campbell (1991) once said that company’s culture is the moral principles and faith in values. Values are sense for behavior standards and norms for the firm, they connect company as â€Å"right brain† they create connection between purpose, strategy and behavior standards. A good mission statement will always have those connections strongly linked together. As Virgin Atlantic mission statement: † To grow a profitable airline†¦ Where people love to fly†¦ And where people love to work. † Every part of four elements is clearly visible. Strategy- profitable airline, behaviour standards- people love to work and purpose- people love to fly. To sum up and state that a powerful mission applies only when four elements are linked together, how the body can’t survive without a heart or brains, so the mission must have a strong logical background and deep connection within its emotional base. Easiest way to see it is to look at the links of value system and strategy and if that link can be acted through behavior standards to aim the purpose, the strong mission statement is created and efficiently implemented. However mission can be discussed without emotions and that’s what is usually done when the creation of mission is held in top levels of company which are usually aimed to profit, expansion, coverage or other â€Å"selfish† aims. Strategy is the guideline for this commercial behavior, however strategy is narrower concept than mission which has values and purpose aimed towards good purpose. Strong mission statement is than its emotional base is supported with rationality, and then there are gaps, mission statement is inefficient. Now than we understand what is a mission statement and what are the core elements, it is worth considering what is a relation between practice and theory, strategy and philosophy, tool and a manager. Mission statement is still something to discover and to understand, but if you speak about â€Å"sense of mission† it’s something that everybody feels, but can hardly describe it in words. Campbell and Yeung (1991) discovered that people’s emotional devotion to their firm was strongest when employee’s values and the company’s values are moving the same way. To describe this in intellectual way is very difficult because sense of mission is not a technology or an asset it is just an idea, deep and emotional individual feeling. Person with a sense of a mission has commitment and emotional attachment, which we found makes a greater influence then rationality to the company’s performance if it stands for the same values and tries to do its best reaching the purpose. It is worth considering the role of sense of mission which can be described throughout benefits of mission statements. To reach organizational success mission statement connected with employees via sense of mission benefits the company in many ways. First of all, as a rational tool, starting point for many organizational strategies, mission statements were used for many companies. Bart (2001), Campbell (1997) had an idea that to bring a common view and discuss differences between senior managers’ mission statements were used as medium. As well as emotional connector, German and Cooper (1990) shared view and explained that it can synchronize all management levels including employees, Klemm (1991) perceived mission as communication tool for a company, covering internal and external fields (employees and investors etc. . Bartkus (2000) came up with the finding that the mission statement which is worth consideration as a good one will definitely describe what is the business of the company and will show the direction of where it is heading. If we perceive mission statement as a tool it is always a chance that it can be used incorrectly or even foolish. But then the right people use the right tools to reach their objectives th e tool benefits in its best form. It is worth considering if the tool is the really one that we need, if we need it all, Tahir Sufi and Howard Lyons questions this in their article â€Å"Mission Statements Exposed†. The main objective was to find if the mission statement has a connection with a firms financial performance and after researching 200 biggest brands in hospitality sector the results showed that: â€Å"significant correlation between the mission statements and the annual turnover, there was no significant correlation with the net profit margin or the return on equity† (T. Sufi and H. Lyons, 2003). Now it is clear that mission statement benefits organization in leading it towards main goals, but we can insight and some problems in this, there are no tangible ways to describe the effects of mission statement and mission statements can be used in many different ways so it doesn’t have the â€Å"right† way of doing it correctly, as the organisation is a dynamic so mission statement must adopt to every changing situation. To foresight how it works in a company it is best to look through strategic management model. In strategic management model mission statement is the tool which helps to create a concept of the company as a pen and a drawing paper for an architect. It influences all management levels, beginning with employees whereas positively affected employee behaviour influenced by commitment and established internal policies has an impact on financial account, Bart et al. (2001). And other functional areas which lead organization towards competitive success thought commitment. It is clear that mission statement which has a clear purpose and direction will positively influence firm performance. Rigby (1994) reported that in US, mission statements is considered as the tool used the most out of 25 available options, this research was done in 500 companies. So as mentioned before if this tool is used by someone who is a professional can make a significant impact for the performance of the company. To conclude and to answer the question whether the role of a mission statement is as important and beneficial as sense of mission and if they can work as two separate functions in the strategic management process for organisations it is worth saying that after research what is clearly visible that sense of mission can’t survive without strong mission statement and they can’t work towards organizational success as two separate functions. Basically, mission statement is created to capture and convey the main purpose of the firm to answer the question, why this organisation exists? In strategic management model it is pivotal point for a start and afterwards to effect connection of every management level and to influence commitment towards the main goal. This connection can be called â€Å"sense of mission† the level of commitment towards the main goal. Research shows that the main objective shouldn’t be selfish and created for the top level of the company as it is implemented through all stages of the firm. It is ironic than corporation focuses on its shareholders, it is those same stockholders who really lose in the end. How to cite Mission Statements, Papers

Contemporary Accounting Practices for Finance Information

Question: Discuss about theContemporary Accounting Practices for Finance Information. Answer: Application of Information System in Accounting An Accounting Information system refers to the programs and software which can be used for collecting, processing and analyzing accounting and finance information (Simkin, Norman Rose, 2014). Such types of information are used by auditors, accountants and other finance professional. The most popular accounting information system are ERP system, Expert systems, integrated accounting packages and other similar programs (Leyh, 2012). The use of accounting information system in the accounting process is crucial for systematic recording and processing of information on the basis of which important decisions are taken. Impact on the Accounting Process The introduction of new accounting information system in accounting process has result in tremendous development of overall accounting process. With the introduction of accounting information system like ERP and Expert system, the overall complexity has reduced and easiness of recording and analyzing different transaction and items have increased (Matende Ogao, 2013). Moreover, a lapse in accuracy which was present in the traditional accounting system have been made up and rectified with the introduction and implementation of accounting information system such as ERP, integrated accounting packages. Another advantage of the situation is that as the whole process is computerized, a single adjustment of any item will automatically adjust all the related area which is associated with the transaction. There are more advantages which are associated with the use of accounting information system which are related to the security and better presentation of the accounting data (Schaltegger Burritt, 2017). When a company is using accounting information system then the management will have to have accounting professionals which can operate the accounting information system and also have adequate knowledge of the accounting information system. The accounting professional needs to have adequate knowledge of the system or software or program which the business is using. Moreover, the accounting professionals need to have proper training of the accounting software and ensure that they are able to handle all situation effectively. Reference Leyh, C. (2012). Critical success factors for ERP system implementation projects: A literature review.Advances in Enterprise Information Systems II, 45-56. Matende, S., Ogao, P. (2013). Enterprise resource planning (ERP) system implementation: a case for user participation.Procedia Technology,9, 518-526. Schaltegger, S., Burritt, R. (2017).Contemporary environmental accounting: issues, concepts and practice. Routledge. Simkin, M. G., Norman, C. S., Rose, J. M. (2014).Core concepts of accounting information systems. John Wiley Sons.

The Ideal Person According to Confucius free essay sample

The Ideal Person According to Confucius April 27th, 2011 There are several things that Confucius taught, but the most important thing of them all was what the ideal person should be. Confucius’ philosophies, which were implemented and stated in his teachings; was that the ideal person was one of good moral character. Confucius believed that this was the foundation for his other beliefs. He also believed that the ideal person was also to have the profound respect for worship and sincerely respected his father and his rulers.Being a servant first teaches an individual how to obey and follow orders. This is why he put so much emphasis on obeying his rulers and his parents. The ideal person was also expected to think for himself, guided by definite rules of conduct. Confucius once said that man was to take as much trouble to discover what was right as lesser men take to discover what will pay. We will write a custom essay sample on The Ideal Person According to Confucius or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The twin concepts of â€Å"jen† and â€Å"li† are often said to constitute the basis of Confucianism. Jen is defined as human heartedness, goodness, benevolence, and that which gives human beings their humanity.Li is defined as principle of gain, benefit, order, and the concrete guide to human action. Li has two basic meanings; the first one is the concrete guide to human relationships or rules of proper actions that embody jen. The second is the general principle of social order or also called the general ordering of life. In order for jen to exist, Confucius believed that you needed a well-ordered society. A well-ordered society consisted first in the household, with one’s understanding of the five basic relationships. The Five Relationships: the way things should be done in social life and society.Confucius believed the family to be the most important thing, by referring to family as â€Å"the basic unity of society. † The Five Relationships consisted of the father and son, having a very loving and respectful relationship, the elder brother and the younger brother being gentle and respectful towards each other, the husband and wife being good at listening to each other, older and younger friends being considerate towards one another in their indifferences, and finally the ruler and servant relationship, consisting of benevolence and loyalty.The Five Relationships come from kindness, rectitude, decorum, wisdom, and sincerity. Confucius taught another concept called Yi, which added ri ghteousness or the moral disposition to do good to people. This was also a necessary condition for jen or for the Chun-Tzu or â€Å"superior man†. Yi basically connotes a moral sense to be good to others. It teaches that yi should be our inner, natural desire to be good. Yi should be second nature to a person, you shouldn’t have to think long and hard about, it should just be what’s inside of you.Chun-Tzu is defined as the ideal man or the superior man being a gentle person in the most significant sense. This is important to have in order to achieve jen according to Confucius. An ideal man is at home in the world and needs nothing himself, he is at the disposal of others and completely beyond his own personal ambition. When he is at jen he becomes intelligent enough to meet anything and do anything without fear. Becoming the ideal man is a journey, but with the right ego, mentality, virtues and morals, Confucius believed that it was attainable by anyone.

Week 3 Assignments Essays - Business Economics, Economy, Business

Week 3 Assignments Essays - Business Economics, Economy, Business Week 3 Assignments Jennifer Rangel June 29th, 2015 Dr. Kenneth Thompson Ex. 20.1 Listed below are nine technical accounting terms introduced in this chapter: Variable costs Relevant range Contribution margin Break-even point Fixed costs Semivariable costs Economies of scale Sales mix Unit contribution margin Each of the following statements may (or may not) describe one of these technical terms. For each statement, indicate the accounting term described, or answer "None" if the statement does not correctly describe any of the terms. a. The level of sales at which revenue exactly equals costs and expenses. = Break Even Point b. Costs that remain unchanged despite changes in sales volume . = Fixed Costs c. The span over which output is likely to vary and assumptions about cost behavior generally remain valid. = Relevant Range d. Sales revenue l ess variable costs and expenses= Contribution Margin e. Unit sales price minus variable cost per unit . = Unit Contribution Margin f. The reduction in unit cost achieved from a higher level of output . = Economies of Scale g. Costs that respond to changes in sales volume by less than a proportionate amount . = Semivariable Costs h. Operating income less variable costs= None Ex. 20.7 MURDER TO GO! writes and manufactures murder mystery parlor games that it sells to retail stores. The following is per-unit information relating to the manufacture and sale of this product: Unit sales price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 30 Variable cost per unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Fixed costs per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360,000 Determine the following, showing as part of your answer the formula that you used in your computation. For example, the formula used to determine the contribution margin ratio (part a) is: Contribution Margin Ratio = Unit Sales Price - Variable Costs per Unit / Unit Sales Price a. Contribution margin ratio. (30-6)/30 =.8 is a 2 0% contribution margin b. Sales volume (in dollars) required to break even. 360000/2 0 %= $ 1,800,000 need to be sold to break even c. Sales volume (in dollars) required to earn an annual operating income of $440,000. 360,000+440,000=800,000/2 0% = $4,000,000 needs to be sold to earn an operating income of $440,000 d. The margin of safety (in dollars) if annual sales total 60,000 units. 1,800,000 /20%= 9,000,000 Sales for 60,000= 1,800,000 Margin of safety is 1,800,000-= 1,800,000 e. Operating income if annual sales total 60,000 units. 1,800,000 x20%= $360,000 Ex. 21.2 Read the footnote in Appendix A referring to Home Depot's decision to close all of its remaining big box stores in China. Write a short paragraph identifying the incremental, sunk, and opportunity costs associated with this decision. Assume that any cost savings will be invested elsewhere in more productive stores. When the Home Depot closed the stores in China they incurred $10 million in opportunity costs. This amount was due to the amount of inventory markdowns which could have been sold if the stores had stayed open. The sunk and incremental costs were the remaining $135 million. The sunk costs would be a fee that is unavoidable like a lease agreement, but it seems that there are more incremental costs. These costs would be due to the closing of the stores such as severance pay for terminated employees. Ex. 21.6 The cost to Swank Company of manufacturing 15,000 units of a particular part is $135,000, of which $60,000

How To Structure Your Marketing Team To Create The Best Content

How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team.

Price Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Price Analysis - Essay Example R) promulgates which is a helpful guideline that assists both the parties to transaction regarding the correct price of any article (Subpart  15.4-Contract Pricing). There are different sorts of techniques that are highlighted in FAR, to correctly estimate the price of goods and services (Price Analysis Techniques: Procurement 2011). Some of them are listed below with brief description. This price analysis technique involves use of previous quotations in respect of the same item. However, this technique has the drawback in the form of not incorporating the element of inflation that normally increases with the passage of time. This method of determining the price utilizes the published list of prices in respect of goods and services, of similar types. Normally goods relating to general use are included in this category as the appropriate authority lists the prices of those goods for the general public. This technique refers to the determination of price through different laws. Normally government authorities fix some prices via law so that local producers can take benefit as well as the customers in order to avoid the danger of shortage. This technique is basically not a technique rather a way out to determine the prices when no such technique is available to determine the appropriate price. In this method, prices are sought by the personal judgment of the buyer based upon his past experiences and perception related to that particular product. Among these broad techniques, the most commonly used technique is the comparison of Bid Price Technique. In this technique, suppliers are asked to quote their prices and in the end, when best price is found, the tender is given to that particular supplier (Dahl and Hammond 1977). This technique is also useful as the true price prevailing in the market is sought and the element of monopoly is mitigated through the use of this technique. This technique basically erodes the importance of all other techniques as in this